Nat-2 Coffee Shoes

Wanting to grab the attention of the new sustainable generation, Nat-2 decided to be a bit more playful than your typical high-end shoe brand in an effort to be more inclusive. For this campaign, demonstrating that these shoes are made with coffee beans and don’t leave carbon footprints was of utmost importance. This was done by using hand-drawn text with eye-catching but clean visuals and interesting copy writing.