Scentlok is a well known hunting brand that has been around for over 30 years, so in my time at Nexus Outdoors I was focused on breathing new life into the branding with more modern and legible looks across my designs on Social media, Emails, Web, SMS, Amazon, and more.

I worked with A/B testing on Email blasts for button placement and paid close attention to user click rates to increase sales using utm tracking.